As being a real estate Agent, your success will depend on the class and sturdiness of the interactions you build along with your clients, and also the single way to create stable, enduring relationships is to provide exceptional, unparalleled service. Being an excellent Agent, you should lavish your clients with service that exceeds their anticipations – from the get-go and throughout a long business relationship.
The dilemma is that not all clients look forward to or want similar sort of service. What constitutes admirable service to one client might seem deficient or just like too much to another.
It seems hard to see in your mind’s eye, but an Agent may possibly sell a client’s home in less than a week, at full price, and still possess a dissatisfied customer. This tends to be due to some action or oversight through the negotiation, assessment, or closing process that simply didn’t match with the client’s service expectations.
Avoiding service mismatches, learn each person’s service anticipations by doing something that few Agents take time to complete: Ask. Then put your findings to work by following these steps:
Learn every person’s service expectations. Before you enter a new prospect presentation, make it a rule to find out everything you possibly can about what your potential clients are seeking in an Agent and the way they define their excellent service.
Modify and personalize your service delivery. In your initial presentation and in following contacts – whether you’re working to make the sale, service the client, build an after-the-sale relationship, or appeal a referral – check with your initial research and highlight the service perspective that every client finds imperative. Weave in the words you heard them use to classify great service. Highlight the communication points they explained as crucial service attributes. Allow them to know that you appreciate their wishes and are paying attention on exceeding their anticipations.
Never get complacent. Do not think that, if your service falls fairly short, your best clients will simply turn a blind eye. Next, by all means, do not believe that but if your clients want more or better service they will say something to you. They will not, because they do not fancy the confrontation. They would rather just go away softly and never come back.
I have met Agents who are victorious no matter their “my way or the highway” approach to service delivery. Besides specializing in customized service and long-term associations, these agents prefer to serve a stream of here-today-gone-tomorrow clients that they acquire in the course of insistent prospecting and high-volume lead development. These real estate agents use a take-it-or-leave-it attitude about service. They practice what I name a fast-food hamburger joint philosophy: “We sell hamburgers and fries, and if you don’t like hamburgers and fries, pick another restaurant.” The dissimilarity, of course, is that the number of people who want hamburgers and fries is huge, and, if the fare is good, most customers automatically come back for more. The same is hardly correct in relation to homebuyers and sellers.
Just as one Agent, your prospect universe is proscribed, and your customers are not suitable to be repeat customers unless they are treated with the kind of beyond compare, steady, and modified service that turns them into clients for life.
Another great article by Saddleridge Properties
