Millions of people across the globe access YouTube daily. Anything from recipes to bloopers is available on this amazing website. Youtube marketing has become a massive industry all on its own that generates billions of dollars. Because the Internet is a relatively new marketing platform, analysts had to revise traditional marketing techniques. Marketers now have to come up with ideas that will generate sales in multiple demographics for a fraction of the cost. A decade ago, an expensive TV ad may only be seen by a few thousands of Americans who are tuned into the same TV show, and today, billions of Internet users get to see ads on YouTube. Few of us actually realize the massive potential exposure of YouTube marketing. You no longer have to pay a huge fee for limited local exposure, because now anyone who is online can see your ad, regardless of where they are in the world. The sky really is the limit. Are there any figures on YouTube usage? How would you like to market something to 720 million users a year? Such figures were impossible to imagine in the past. Numbers like this are sign of how popular YouTube has become. YouTube is currently sitting third, just behind Google and Facebook. More and more people are accessing YouTube from the mobile phones. At the moment the biggest trend in YouTube advertising is through viral videos. These viral videos operate much like a virus would, hence the name. A virus, when it attacks someone, is unstoppable, and this is what viral advertising hopes to achieve – to infect the world without the world even knowing it. In some cases, the videos spread so quickly that they begin to appear under different names and searches–this is called viral marketing. In the case of really viral videos, the video is distributed so quickly that the owner or creator of the video cannot even control the spread. Videos like this get shared and spread to huge networks of people, and they often show no signs of letting up. This basic principle of marketing spreading far and wide is not actually all that new. It is called word-of-mouth marketing, which is definitely a precursor to viral marketing. When a product is really impressive, people start talking about it, and soon word gets out. The only problem with this kind of marketing is that you cannot tell if a video is going to make it and go viral or not. Some of the biggest viral videos are the silliest ones. Some, on the other, hand are extremely informative and appealing. Videos, and the society that ingests them, have no rules about what they share. Even tools and tricks like YouTube tips cannot predict which videos will go viral. You have to make use of YouTube as a marketing platform – it will change the way you reach your audience.
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Tags: viral marketing, youtube marketing